Last week, I was struck with the question of which social media sites are absolute musts when Aly emailed me to ask my opinion on just that. Of course, you’ll always see the idea that if there’s a social media site out there, you should have one, and to a point I agree. Not everyone who reads your blog is going to be a blogger themselves, so having options other than Bloglovin‘ is important. But maintaining a social media presence can be difficult on top of writing blog posts and having a life outside of blogging. So today, I want to talk about the top social media sites that I believe you have to have as a blogger.
Okay, let’s just get this out of the way: I hate Facebook. Not just in terms of my personal account, where everything is about passive aggressive quotes aimed at someone’s ex-boyfriend, engagements, pregnancies, and outright not-so-humble bragging, but also when it comes to blogging. The layout is constantly changing in totally confusing and frankly unnecessary ways, and we all know how impossible the new algorithms make it to get your posts seen. Even when you make sure that each post has a .png photo and a link, even when you manage to get people to comment on and like your status, you’re lucky to see one 10th of your follower base actually see your post, and even fewer than that will click through. On a regular basis, I see fewer page views coming from Facebook than from any other website, including Google+ and random websites who happen to have shared a link to my page.
But we also know that there’s always that “top” social media site that everyone and their mother seems to have, and right now (and for the past several years) that site is Facebook. I mentioned above that not everyone who reads your blog is going to be a blogger themselves, which means the likelihood of them having a site like Twitter or Bloglovin’ to follow you on is pretty slim. Facebook provides a way for anyone and everyone to easily follow your blog and hopefully, if your blog is one they’re genuinely interested in, they’ll make sure to check your Facebook page for updates.
A huge part (and some would argue, the most important part) of blogging is the community you’re able to build with your little space of the Internet. I’ve mentioned before how important Twitter is for doing that, because it provides an easy way to have conversations with other bloggers, pose questions for your followers, and hear what other bloggers have to say. Without a doubt, as much as I hate Facebook, I love Twitter.
In terms of blogging, I think this site is a must have because it’s such an easy way to meet new bloggers, interact, and share your own blog posts. We all know how important it is to read other blogs and comment on them, but I’d argue that interacting with your favorite bloggers on Twitter can be even more important. It’s a message that goes straight to them, probably right to their phone, and that allows you to have a conversation that others can chime in on.
I can hardly remember when Pinterest first came out because, before I even knew what the website was for it had already taken over the Internet. On a daily basis, Pinterest is in the top three resources for where pageviews are coming from on She is Fierce. In a way that is arguably more efficient than any other website, you’re able to quickly and easily share your posts with hundreds of people, who will then go on to share it again and again. Months after I’ve posted something on Pinterest, I’ll see it popping up again as it makes its way through more and more Pinterest feeds, and that’s something that no other social media site offers.
Even if you don’t cook or do DIY, Pinterest can be so important for sharing your blog. On my Pinterest, I even have a board titled She is Fierce specially for every post I publish on this blog. Even if it’s not something people will share, it does get out there so that some people will click through! Beyond just sharing your own work though, Pinterest is also an amazing resource for tips, inspiration, and tricks you may not have thought of otherwise. Whenever I’m feeling low on blogging inspiration, or I need some help with something, my first resource is Pinterest because it’s like the Google of blogging – it has everything.
So what about you? What are your must-have social media sites for blogging?